Mitticool Clay Creation, Company

Mansukhbhai Prajapati (44), a traditional clay craftsman, has developed an entire range of earthen products for daily use in the kitchen. These products include water filters, refrigerators, hot plates, cooker and other such items of daily use. Born in the Prajapati family, originally belonging to the village Nichimandal of Morbi, Rajkot, Mansukhbhai had exposure to the clay tradition since childhood, as this was his family’s traditional profession. Being the only son and the eldest child, though he helped his father in his work, he was more interested in cricket and other games. He used to load clay from the ponds and fields on the donkey and ferry it to his place. Other than this, his contribution was limited as he was not much interested in the pottery work. After the breakdown of Machhu dam of Morbi in 1979, his family lost everything and they had to migrate to Wankaner, where his father took the job of a mason to support the family. It was here that his journey as a worker in a small rooftop tile manufacturing unit started, which today has reached a point where he is recognized as a successful entrepreneur. The place, Morbi, is a taluka in Rajkot district, located in the Saurashtra region of Gujarat. It accounts for more than 70 per cent of the total ceramic production in India and is home to more than 350 ceramic products manufacturing units. Than, Wankaner and Morbi form the ceramic triangle of the region. The products manufactured here are not only for domestic consumption but are also exported.